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Patricia Gomez Categories Strategic communication , Public relations The simplicity of three words: come and tell it Few institutional advertising campaigns have had as much echo in Spain in recent decades as the “Come and tell it” with which the communication strategy for decades , such as the now classic excursions to Coca-Cola bottling plants . Others, such as Inditex or Google , turn a visit to their headquarters into an authentic experience, not only for the opportunity to see first-hand how they work, but because they represent a true immersion in the philosophy and way of working that has made them the best in the world in their respective sectors.

The simplicity of three Italy Telegram Number Data words: com and tell itThese visits are meticulously organized by the communication and public relations teams , who work hard so that each visit meets the expectations of the group that carries them out (suppliers, ICT professionals, schools, neighborhood associations, universities, consumers, media and, of course, potential clients) for which they make a truly tailor-made suit in each case. They will achieve success if their visitors leave the facilities happy for having learned something more about their activity and, above all, eager to tell what they have seen . Not only large companies can opt for this communication tool . Innovation in a production process, industrial capacity, scientific dissemination or the uniqueness of the space in which the activity takes place may be sufficient reasons to design a visit program.




In A Coruña, a program of guided tours of the Bens wastewater treatment plant has been underway for a year , a public company whose activity does not have the glamor of the Galician textile giant, the innovation of Google or the universal recognition of Coca -Cola, but it is essential for the well-being of 400,000 residents of A Coruña and its metropolitan area. The visits, supported by audiovisual and educational material, but above all, in the effort of the plant managers to disseminate good practices in urban waste management, have been a great success. Therefore, in these times in which communication and marketing planning relies heavily on online actions and strategies , it is worth remembering the effectiveness of this classic tool: showing transparently and first-hand the good work of our company. company, our innovative capacity and our daily effort . The simplicity of three words: Come and tell it.
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