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如果您经营一家小型电子商务企业，您就会知道将每位访问者变成回头客是多么重要。在实体世界中，您在很大程度上可以通过个人接触来实现这一点，让每位访客都感觉自己像 WhatsApp 号码列表 VIP：门口的问候、关于风格和合身的实时专家意见等等。 您可以使用实时聊天等实时通信工具在线提供类似的个人风格。根据Forrester 的研究，与企业进行实时聊天对话的客户完成购买的可能性高出 2.8 倍。 单击此处立即开始使用 Shopify 在线销售 但如果您经营一家小型在线商店，您每周在聊天频道上工作的时间可能不会超过几个小时。这足以产生影响吗？ 幸运的是，答案是肯定的，只要你仔细选择这几个小时并明智地利用它们。

添加实时聊天并不一定意味着打开闸门。您可以通过以下 4 种方法来确定您的努力目标。高峰时段配备人员 正如实体店会在周末和节假日增加额外的销售人员一样，您也希望在在线商店最繁忙的时候能够进行聊天。您可以通过将 Google Analytics 添加到您的商店网站来详细了解您的流量模式；大多数电子商务平台（包括 Shopify）还附带一些内置分析工具，可以让您很好地了解高峰和低谷。 当您准备好开始聊天时，请在流量高峰时段之一选择 1-2 小时轮班。请务必注意您收到的聊天数量，以及其中有多少是富有成效的（您是否提供了使访问者更接近购买的有用信息？）在一两个月的时间里，尝试在不同的高峰时段进行聊天。



交通窗口。最终，您将在几个黄金时间段进行聊天。 从那里，您可以通过将聊天轮班与其他营销活动相协调来使您的聊天轮班更加有效。例如，如果您要发送一封客户电子邮件通讯，希望为您的网站带来大量流量，请计划在点击“发送”后立即开始聊天。点击您的电子邮件的客户已经表现出了购买的兴趣，因此在聊天中回答他们的问题绝对是您时间的一个很好的利用！ 通过 Apple Business Chat 将访客转变为客户 只需点击几下，您就可以通过 Shopify Ping 启用 Apple Business Chat，以便使用 iPhone、iPad、Mac 和 Apple Watch 上的消息应用程序在任何页面上与任何购物者开始实时对话。
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