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Once upon a time Authentic Anton Stralman Jersey , sign writers would fold a piece of paper into a small rectangular cup called a sign writer's cup. They would fill this with paint before clambering up ladders and scaffolding with brushes and cup in hand to create advertising signs.

Signs have been around a long time. Even today they are a key component of a successful local business. They become even more important if your local business has a website.

Why? Because with a window sign that boldly and clearly gives your website address, and includes a tantalizing reason to visit that website, you can acquire many new customers who would otherwise just drive by and never give you a second thought.

Case in point Authentic Steven Stamkos Jersey , LaVita's Family Restaurant in Woodstown, NJ, displays a nice big window sign Authentic Nikita Kucherov Jersey , clearly visible from the road that proclaims their introductory Buy 1 get 1 Free offer to new customers who visit their website at .

During September, 2005, LaVita's acquired 27 new online customers Authentic Ryan McDonagh Jersey , of whom 12 indicated they heard of LaVita's online ordering from their window sign.

LaVita's sign has a great message. The Buy 1 Get 1 Free concept is a proven draw. And since the online coupon automatically restricts itself to one time use to new customers only, LaVita's doesn't lose business from coupon abuse. Their online ordering service tracks new customer registrations, lets each customer use the coupon once and never again.

This combination of old and new technologies has proven very effective in attracting new customers and getting them to try LaVita's food.

If your restaurant window is visible to a large volume of traffic Mikhail Sergachev Jersey , it is a great place to display your web site and an introductory offer to bring in the new customers.

Some things to keep in mind when ordering a window sign:

It must be easily visible from the roadIts message should be short and web address should be easy to important, give the potential customer a good reason

to visit.

Window signs and Web Addresses are a great example of two diverse marketing strategies which have proven to be very effective together. From window sign to web site to sale, is a simple and convenient path which leads many new customers to your door.

Rudy Vener is founder and president of Pizza Galaxy Andrei Vasilevskiy Jersey , a companywhich specializes in providing online ordering and Internet marketing to independent pizza shops and restaurants. Visit to read more Pizza Talk articles or to contact the author.

When you are wondering how to increase profit and reach more clients with your restaurant business, think of diversifying into a catering business. This not only allows more people to savor your preparations but also provides you with the extra revenue required for expansion. There are many reasons to inspire you to add a catering business to your restaurant business.

Here are few of them:

Synergy

Planning your catering business is more or less similar to planning your restaurant business. Make a list of items that you may be serving in different seasons. Formulate different combinations, packages and their pricing. Include the items that are popular in your restaurant and also those items you need to promote. Synergy between the two businesses is maintained in this way. If your restaurant business has become popular for certain items then people will want to see them in your catering service too. Decisions need to be made about the time you will offer your service Victor Hedman Jersey , will you cater weddings and big parties, how many servers are needed, and what type of equipment is needed. These are just for starters.

Starting an ancillary business

Your restaurant business should not get adversely hit by the new catering business. Start slowly with small orders. These businesses have many things in common including staff and product range. Make sure that you can manage the orders without disrupting normal services of your restaurant. If any problems arise Louis Domingue Jersey , they will be much more easily managed when they are in small proportion. Talk to your regular customers and tell them about your new business plan. You may also offer discounts to your regular customers if they order catering services from you. Many regular customers may provide references that may assist you in getting orders.

Organic growth

When the catering business starts growing, be sure to support it with efficient and hard working staff. Growth in a catering business ensures that you are reaching out to more people with your food items and services. This may inspire you to open new branches of your restaurant in places where you have grown a satisfied base of catering clients. If these clients are satisfied with your new restaurants then these businesses will begin to grow too.

Exploring similar avenues

While expanding your catering business you may need to develop new items for some specific occasions or specific communities. When you feel they have become popular and well accepted among guests, explore the possibilities to add them in the menu list of your restaurant. Your advertising cost gets optimized. Now you can advertise both your services at the same cost that was required by one. Consider offering discount coupons to target customers that you have served at a party. Invite them to savor more items in your restaurant. Cheap Jerseys Cheap Jerseys Free Shipping Cheap College Jerseys Wholesale Cheap MLB Jerseys Free Shipping Cheap NHL Jerseys From China Cheap NFL Jerseys From China Cheap Nike NBA Jerseys Cheap Nike NFL Jerseys Wholesale Jerseys Wholesale Jerseys China

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